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1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè) Professional occupations in advertising, marketing and public relations
專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)包括廣告，市場營銷和公共關(guān)系的專家，他們分析，制定和實(shí)施溝通和推廣策略及資訊節(jié)目，分析廣告需求，并制定相應(yīng)的廣告和營銷計(jì)劃，宣傳活動(dòng)和事件，并代表企業(yè)，政府和其他組織，演員，運(yùn)動(dòng)員，作家和其他有才華的個(gè)人保持與媒體的關(guān)系。他們受雇于咨詢公司，廣告公司，企業(yè)，協(xié)會(huì)，政府，社會(huì)機(jī)構(gòu)，博物館，美術(shù)館，公共利益團(tuán)體，文化組織和其他組織，或者他們可能成為自雇人士。如娛樂，文學(xué)和體育經(jīng)紀(jì)人的代理都包含在這個(gè)單元組。
This unit group includes specialists in advertising, marketing and public relations who analyse, develop and implement communication and promotion strategies and information programs, analyse advertising needs and develop appropriate advertising and marketing plans, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals. They are employed by consulting firms, advertising agencies, corporations, associations, government, social agencies, museums, galleries, public interest groups, and cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents are included in this unit group.
1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)頭銜范例 Example Titles
廣告顧問 advertising consultant
通訊官 communications officer
通信專家 communications specialist
事件營銷專家 event marketing specialist
籌款顧問 fundraising consultant
信息官 information officer
文學(xué)代理人 literary agent
媒體協(xié)調(diào)員 media co-ordinator
媒體關(guān)系官員 media relations officer
博物館教育家 museum educator
表演代理 performers agent
新聞秘書 press secretary
公共事務(wù)官員 public affairs officer
公共關(guān)系顧問 public relations consultant
公關(guān)人員 public relations officer
公關(guān) publicist
宣傳代理 publicity agent
1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)主要職責(zé) Main duties
廣告，市場營銷和公共關(guān)系專家執(zhí)行部分或全部下列職責(zé)：Specialists in advertising, marketing and public relations perform some or all of the following duties:
評(píng)估被提拔的產(chǎn)品或服務(wù)的特點(diǎn)，并按公司廣告需求提供建議
Assess characteristics of products or services to be promoted and advise on the advertising needs of an establishment
向客戶提供廣告或促銷策略
Advise clients on advertising or sales promotion strategies
制定和實(shí)施適當(dāng)?shù)挠∷⒒螂娮用襟w的廣告活動(dòng)
Develop and implement advertising campaigns appropriate for print or electronic media
為內(nèi)部和外部觀眾收集，研究和準(zhǔn)備宣傳材料
Gather, research and prepare communications material for internal and external audiences
制定，實(shí)施和評(píng)估交流策略和方案，旨在告知客戶，員工和廣大公眾關(guān)于企業(yè)，政府和其他組織的倡議和政策
Develop, implement and evaluate communications strategies and programs designed to inform clients, employees and the general public of initiatives and policies of businesses, governments and other organizations
通過輿論和態(tài)度的調(diào)查，以確定他們的組織所服務(wù)的重點(diǎn)人群的利益和關(guān)心的內(nèi)容。
Conduct public opinion and attitude surveys to identify the interests and concerns of key groups served by their organization
準(zhǔn)備或監(jiān)督編制報(bào)告，簡報(bào)，書目，演講，網(wǎng)站和新聞稿
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, Web sites and press releases
制定并組織研討會(huì)，會(huì)議，儀式和其他用于宣傳，籌資和發(fā)布信息的活動(dòng)
Develop and organize workshops, meetings, ceremonies and other events for publicity, fundraising and information purposes
準(zhǔn)備和提供教育和宣傳活動(dòng)，宣傳材料，提高對(duì)博物館，美術(shù)館和其他旅游景點(diǎn)的認(rèn)識(shí)
Prepare and deliver educational and publicity programs and informational materials to increase awareness of museums, galleries and other tourist attractions
啟動(dòng)和維持與媒體的聯(lián)系
Initiate and maintain contact with the media
安排采訪和新聞發(fā)布會(huì)
Arrange interviews and news conferences
作為組織的發(fā)言人行事，并回應(yīng)書面和口頭查詢
Act as spokesperson for an organization and answer written and oral inquiries
協(xié)調(diào)內(nèi)部和外部觀眾的特別的宣傳活動(dòng)和促銷活動(dòng)
Co-ordinate special publicity events and promotions for internal and external audiences
協(xié)助編制小冊(cè)子，報(bào)告，簡報(bào)及其他材料
Assist in the preparation of brochures, reports, newsletters and other material
代表有才華的個(gè)體或具備特殊職業(yè)專門知識(shí)的個(gè)體的經(jīng)紀(jì)人行事。
Represent and act as an agent for talented individuals or individuals with specific occupational expertise
體育，文學(xué)，性能或其它合同的準(zhǔn)備或監(jiān)督編制。
Prepare or oversee preparation of sports, literary, performance or other contracts.
文學(xué)經(jīng)紀(jì)人專注于特定類型的代表作者和作家。節(jié)目代理商專門代表歌手，音樂家，演員或者其他表演者。體育經(jīng)紀(jì)人專門代表特定的運(yùn)動(dòng)員或運(yùn)動(dòng)隊(duì)。
Literary agents specialize in representing specific types of authors and writers. Performance agents specialize in representing singers, musicians, actors or other performers. Sports agents specialize in representing specific athletes or sports teams.
1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)任職要求 Employment requirements
通常需要業(yè)務(wù)營銷，公共關(guān)系，通信，新聞學(xué)，博物館學(xué)或到與特定的題材有關(guān)的學(xué)科的大學(xué)學(xué)位或大專文憑。
A university degree or college diploma in business marketing, public relations, communications, journalism, museology or a discipline related to a particular subject matter is usually required.
公共關(guān)系從業(yè)者可能需要APR（公共關(guān)系派駐）指定。
Practitioners in public relations may require an APR (Accredited in Public Relations) designation.
1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)附加信息 Additional information
隨著不斷接受培訓(xùn)和經(jīng)驗(yàn)積累，可能晉升為公共關(guān)系，通信和籌款等領(lǐng)域的管理職位。
Progression to managerial positions in public relations, communications and fundraising is possible with additional training and experience.
1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)其他分類 Classified elsewhere
作者和作家 Authors and writers 5121(5121)
會(huì)議和活動(dòng)策劃 Conference and event planners 1226(1226)
營銷顧問（業(yè)務(wù)開發(fā)人員和營銷研究人員和顧問） Marketing consultants (in 4163(4163) Business development officers and marketing researchers and consultants )
公共關(guān)系經(jīng)理（廣告，市場營銷和公共關(guān)系經(jīng)理） Public relations managers (in 0124(0124) Advertising, marketing and public relations managers )
1123 專業(yè)廣告，市場營銷和公共關(guān)系專業(yè)職業(yè)職稱頭銜 All titles
客戶經(jīng)理，廣告 account executive, advertising
演員代理 actor agent
廣告客戶經(jīng)理 advertising account executive
廣告客戶經(jīng)理 advertising account manager
廣告和促銷活動(dòng)的協(xié)調(diào)員 advertising and promotions co-ordinator
廣告和促銷活動(dòng)的專家 advertising and promotions specialist
廣告活動(dòng)的組織者 advertising campaign organizer
廣告顧問 advertising consultant
廣告專家 advertising specialist
附屬電視臺(tái)關(guān)系管理員 affiliated stations relations administrator
代理人，演員 agent, actors
代理人，運(yùn)動(dòng)員 agent, athlete
代理人，職業(yè)生涯 agent, career
代理人，娛樂 agent, entertainment
代理人，音樂家 agent, musicians
代理人，表演 agent, performers
代理人，歌手 agent, singers
代理人，體育 agent, sports
代理人，人才 agent, talent
藝術(shù)教育家 - 博物館 art educator – museum
藝術(shù)家代理 artist agent
藝術(shù)代理 artistic agent
助理品牌經(jīng)理 - 廣告 assistant brand manager – advertising
助理新聞秘書 assistant press secretary
運(yùn)動(dòng)員代理人 athlete agent
運(yùn)動(dòng)員經(jīng)理 athletes manager
作者的代理人 author's agent
本書公關(guān) book publicist
拳擊啟動(dòng) boxing promoter
職業(yè)生涯代理人 career agent
鑄造代理人 casting agent
額外的鑄造代理人 casting agent for extras
通信顧問 communications adviser
通信顧問 communications consultant
通信專家 communications expert
通訊官 communications officer
通信專家 communications specialist
社區(qū)信息官 community information officer
顧問，廣告 consultant, advertising
協(xié)調(diào)員，信息服務(wù); co-ordinator, information service
協(xié)調(diào)員，媒體關(guān)系 co-ordinator, media relations
博物館教育人員 education officer, museum
娛樂代理 entertainment agent
事件營銷專家 event marketing specialist
融資總監(jiān) - 籌款 financing officer – fundraising
籌款人 fundraiser
籌款活動(dòng)顧問 fundraising campaign consultant
籌款活動(dòng)的組織者 fundraising campaign organizer
籌款顧問 fundraising consultant
籌款活動(dòng)的組織者 fundraising organizer
信息咨詢員 information consultant
信息協(xié)調(diào)員 information co-ordinator
信息官 information officer
信息員，宣傳 information officer, publicity
信息官，娛樂協(xié)會(huì) information officer, recreation association
信息服務(wù)協(xié)調(diào)員 information service co-ordinator
文學(xué)代理人 literary agent
經(jīng)理，運(yùn)動(dòng)員 manager, athletes
市場顧問-廣告 marketing consultant – advertising
營銷協(xié)調(diào)員 marketing co-ordinator
營銷專家 - 廣告 marketing specialist – advertising
媒體協(xié)調(diào)員 media co-ordinator
媒體活動(dòng)協(xié)調(diào)員 media events co-ordinator
媒體關(guān)系協(xié)調(diào)員 media relations co-ordinator
媒體關(guān)系官員 media relations officer
博物館教育人員 museum education officer
博物館教育家 museum educator
音樂家代理 musicians agent
官員，公共關(guān)系 officer, public relations
組織者，廣告活動(dòng) organizer, advertising campaign
表演代理 performers agent
出版社代理 press agent
出版社代理，公共關(guān)系 press agent, public relations
新聞秘書 press secretary
新聞秘書，公關(guān) press secretary, public relations
產(chǎn)品經(jīng)理 - 營銷 product manager – marketing
推廣策略顧問 promotion strategies consultant
公共事務(wù)官員 public affairs officer
公關(guān)代理 public relations agent
公共關(guān)系顧問 public relations consultant
公共關(guān)系協(xié)調(diào)員 public relations co-ordinator
公關(guān)人員 public relations officer
公關(guān)人員 public relations practitioner
公共關(guān)系新聞代理 public relations press agent
公關(guān)新聞秘書 public relations press secretary
公共關(guān)系代表 public relations representative
公共關(guān)系專家 public relations specialist
公關(guān)專家 publicist
宣傳代理 publicity agent
宣傳協(xié)調(diào)員 publicity co-ordinator
宣傳信息官 publicity information officer
娛樂協(xié)會(huì)信息官 recreation association information officer
銷售和促銷活動(dòng)的協(xié)調(diào)員 sales and promotions co-ordinator
歌手代理人 singers agent
專家 - 電子媒體廣告 specialist – e-media advertising
專家，廣告 specialist, advertising
發(fā)言人 spokesperson
體育經(jīng)紀(jì)人 sports agent
站關(guān)系管理員 stations-relations administrator
人才代理 talent agent
人才代表 talent representative
戲劇代理人 theatrical agent
戲劇業(yè)務(wù)代理 theatrical business agent
旅游信息官 tourism information officer
旅游信息技術(shù)員 tourism information technician
