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UNIT GROUP 2253 公共關系職業人員 PUBLIC RELATIONS PROFESSIONALS
ANZSCO 2253 公共關系職業人員職責概述
• 公共關系職業人員主要負責計劃，開發，實施和評估信息和通訊策略，提高對組織結構的良好認知度，以及他們的商品和服務在社會中的作用。PUBLIC RELATIONS PROFESSIONALS plan, develop, implement and evaluate information and communication strategies that create an understanding and a favourable view of organisations, their goods and services, and their role in the community.
ANZSCO 2253 公共關系職業人員技能要求 Indicative Skill Level
• 此類別的大多數職業要求本科或本科以上學歷。至少5年的工作經驗和/或銷售證明可以代替正式的學歷要求。有時，除了正式的學歷要求，還需要相關的工作經驗 和/或在職培訓經歷。可能需要注冊或工作許可。(ANZSCO 技能一級) Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
ANZSCO 2253 公共關系職業人員主要職責 Tasks Include
• 計劃和組織公共活動和傳播策略 planning and organising publicity campaigns and communication strategies
• 就政策，項目和實踐行為的公共關系意義向主管們提供建議 advising executives on the public relations implications of their policies, programs and practices
• 準備并管理新聞和媒體公布的信息 preparing and controlling the issue of news and press releases
• 對公共觀點進行研究和調查，分析調查結果并計劃公共交際和促銷活動 undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
• 組織特別活動，研討會，娛樂，競賽和社會集會從而有利于對商譽的提高和正面宣傳 organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
• 代表所在機構并安排管理者在公共媒體的訪談活動 representing organisations and arranging executive interviews with publicity media
• 出席商業，社交和其他大型集會以提高所在機構的聲譽 attending business, social and other functions to promote the organisation
• 委托他人或自己獲取照片或其他闡述性材料 commissioning and obtaining photographs and other illustrative material
• 選擇，評價和核查由公共作家，攝影師，插圖畫家和其他工作人員提供的資料從而形成對公司有利的宣傳 selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
ANZSCO 2253 公共關系職業人員職位列表 List of occupations
225311 公共關系職業人員 Public Relations Professional
• 可替換的職業名稱 Alternative Title:
• 公司執行專員 Corporate Affairs Officer
• 主要負責計劃，開發，執行和評估信息和通訊策略，以形成一種對所在機構，其商品和服務以及在社會中的作用的認知和正面觀點。Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
• 技術等級：1 Skill Level: 1
• 職業方向：Specialisations:
• 毛利人聯絡專員（新西蘭）Maori Liaison Officer (NZ)
• 媒體聯絡專員 Media Liaison Officer
• 新聞發言人 Press Officer
• 促銷專員 Promotions Officer
• 公共事務執行專員 Public Affairs Officer
• 公共關系顧問 Public Relations Consultant
• 公共關系專員 Public Relations Officer
