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UNIT GROUP 2251 廣告和市場營銷職業人員 ADVERTISING AND MARKETING PROFESSIONALS
ANZSCO 2251 廣告和市場營銷職業人員職責概述
• 廣告和營銷職業人員發展和協調廣告策略和宣傳活動，確定新產品和服務的市場，并為新的和現有的商品和服務開發市場。ADVERTISING AND MARKETING PROFESSIONALS develop and coordinate advertising strategies and campaigns, determine the market for new goods and services, and identify and develop market opportunities for new and existing goods and services.
ANZSCO 2251 廣告和市場營銷職業人員技能要求 Indicative Skill Level
• 澳大利亞和新西蘭 In Australia and New Zealand:
• 此類別的大多數職業要求本科或本科以上學歷。至少5年的工作經驗可以代替正式的學歷要求。有時，除了正式的學歷要求，還需要相關的工作經驗和/或在職培訓 經歷 (ANZSCO 技能一級) Most occupations in this unit group have a level of skill commensurate with a bachelor degree or higher qualification. At least five years of relevant experience may substitute for the formal qualification. In some instances relevant experience and/or on-the-job training may be required in addition to the formal qualification (ANZSCO Skill Level 1).
ANZSCO 2251 廣告和市場營銷職業人員主要職責 Tasks Include
• 計劃，開發并組織廣告政策和活動以促進銷售目標的完成 planning, developing and organising advertising policies and campaigns to support sales objectives
• 對主管和客戶提出廣告策略和活動方面的建議以完成既定市場目標，形成在消費者中的知名度并對商品的特點進行有效的推銷 advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• 在時間和預算許可的范圍內協調廣告活動，包括了一些特殊的活動，如藝術品，廣告文案，媒體腳本，電視和電影產品以及媒體安排 coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• 分析關于消費者模式和選擇權的資料 analysing data regarding consumer patterns and preferences
• 對現有和將來的消費者趨勢進行說明和預測 interpreting and predicting current and future consumer trends
• 為新商品和服務研究潛在的需求和市場特點并收集和分析相關數據以及其他方面的統計信息 researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• 通過對市場營銷目標，政策和項目的準備和執行從而促進貿易增長和發展 supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• 分配和進行市場調查以確認新的或已有的商品和服務的營銷機會 commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• 對所有影響市場營銷的元素提出建議，如產品定價，廣告，促銷活動和銷售渠道 advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels
ANZSCO 2251 廣告和市場營銷職業人員職位列表 List of occupations
• 225111 廣告專家 Advertising Specialist
• 225112 市場研究分析師 Market Research Analyst
• 225113 市場營銷專家 Marketing Specialist
225111 廣告專家 ADVERTISING SPECIALIST
• 可替換的職業名稱 Alternative Titles:
• 廣告策劃人 Advertising Account Executive
• 廣告策劃經理 Advertising Account Manager
• 創意總監（廣告）Creative Director (Advertising)
• 設計和協調廣告活動，促使消費者購買特定的商品或服務 Devises and coordinates advertising campaigns which encourage consumers to purchase particular goods or services.
• 技術等級：1 Skill Level: 1
225112 市場研究分析師 MARKET RESEARCH ANALYST
• 為新商品和服務決定市場，發展廣告策略并為商務組織規劃最好的貿易地點 Determines the market for new goods and services, develops advertising strategies, and evaluates the best business sites for commercial organisations.
• 技術等級：1 Skill Level: 1
225113 市場營銷專家 MARKETING SPECIALIST
• 可替換的職業名稱 Alternative Titles:
• 市場營銷顧問 Marketing Consultant
• 市場營銷協調人 Marketing Coordinator
• 市場營銷專員 Marketing Officer
• 辨別市場開拓機會，并為某組織的商品和貨物定價和促銷以及市場開拓計劃的發展，協調和執行方面提供建議 Identifies market opportunities and advises on the development, coordination and implementation of plans for pricing and promoting an organisation's goods and services.
• 技術等級：1 Skill Level: 1
• 職業方向：Specialisations:
• 品牌經理 Brand Manager
• 統籌經理 Category Manager
• 產品經理 Product Manager
• 銷售促銷專員 Sales Promotion Officer
